Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
Harald Brock ... (Hrsg.)
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Brock, Harald (ed.) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management | Bank | Deutschland | Germany | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIII, 380 S. Ill., graph. Darst. 240 mm x 168 mm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. 201507 |
| ISBN: | 3-658-06537-0 ; 978-3-658-06537-9 ; 978-3-658-06538-6 |
| Other identifiers: | 10.1007/978-3-658-06538-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304872