Nostalgia, autobiographical memories and brand communication : a semiotic analysis
Year of publication: |
2013
|
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Authors: | Kessous, Aurélie ; Roux, Elyette |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 1, p. 50-57
|
Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Lebensverlauf | Life course | Persönlichkeitsmerkmal | Personality trait | Frankreich | France |
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