Online multimedia advertising : techniques and technologies
[edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher
Year of publication: |
2011
|
---|---|
Other Persons: | Hua, Xian-Sheng (contributor) |
Publisher: |
Hershey, PA : Information Science Reference |
Subject: | Online-Marketing | Online-Werbung | Marketing | Internet advertising | Internet marketing | Multimedia systems |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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