Owning the consumer : getting to the core of the Apple business model
Year of publication: |
2013
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Authors: | Montgomerie, Johnna ; Roscoe, Samuel |
Published in: |
Accounting forum : advancing the interdisciplinary and global connection of accounting research. - [Abingdon] : Routledge, Taylor & Francis Group, ISSN 0155-9982, ZDB-ID 2165079-2. - Vol. 37.2013, 4, p. 290-299
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Subject: | Business model | Supply chain | Apple | Retail | Geschäftsmodell | Lieferkette | Apfel | Einzelhandel | Retail trade |
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