Partitioned pricing : can we always divide and prosper?
Year of publication: |
2007
|
---|---|
Authors: | Burman, Bidisha ; Biswas, Abhijit |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 4, p. 423-436
|
Subject: | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Kognition | Cognition | Theorie | Theory |
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