Product placement : Wirkungsanalyse am Beispiel der Buchpräsentation im Fernsehen
vorgelegt von Jörn Herbert Bernhard Lengsfeld
| Year of publication: |
2007
|
|---|---|
| Authors: | Lengsfeld, Jörn Herbert Bernhard |
| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects | Deutschland | Germany | Werbewirkungsanalyse | Buch | Verlag |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 297 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | St. Gallen, Univ. Hochsch. für Wirtschafts-, Rechts- und Sozialwiss., Diss., 2007 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555247