Quality, pricing and success in electronic retailing : what makes an e-shop successful?
Year of publication: |
2011
|
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Authors: | Hofmann, Georg Rainer |
Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 7.2011, 2, p. 155-173
|
Subject: | Online-Handel | Online retailing | Erfolgsfaktor | Success factor | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Preismanagement | Pricing strategy |
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