Research Online - Purchase Offline : Ergebnisse einer Studie zum ROPO-Effekt
Year of publication: |
April 2016
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Authors: | Mayerhofer, Wolfgang ; Dickert, Stephan ; Müller, Birgit |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 62.2016, 1, p. 39-44
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Subject: | Informationsverhalten | Einkaufsverhalten | Internet | Online-Kauf |
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