SCEM-System to support the development of consumer promotion
Year of publication: |
2007
|
---|---|
Authors: | Gerking, Harald |
Published in: |
Strategies and tactics in supply chain event management. - Berlin : Springer, ISBN 3-540-73765-0. - 2007, p. 241-248
|
Subject: | Deutsche Woolworth GmbH & Co. OHG | Discounter | Discounters | Verkaufsförderung | Sales promotion | Lieferkette | Supply chain | Störungsmanagement | Disruption management | IT-gestützte Logistik | Computer-aided logistics | Deutschland | Germany |
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