Seeking attention : an eye tracking study of in-store merchandise displays
Year of publication: |
2015
|
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Authors: | Huddleston, Patricia ; Behe, Bridget K. ; Minahan, Stella ; Fernandez, R. Thomas |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 6, p. 561-574
|
Subject: | Consumer behaviour | Luxury brands | Retail | Retailing | Facet theory | Shopper marketing | Co-design | Electronic intermediaries | Loyalty data | Promotional flyers | Retail atmospherics | Store design | Co-branding strategy | Flagship store | Place marketing | Store location | Virtual store | Visual merchandising | Display | Eye-tracking | Method | Point of purchase | Signs & signboards | Konsumentenverhalten | Ladengestaltung | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Markenführung | Brand management | Ladengeschäft | Retail outlet | Luxusgüter | Luxury goods | Einzelhandelsstandort | Retail location | Visuelle Wahrnehmung | Visual perception |
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