Segmentation of Chinese adolescent girls using gender roles and ideal female images
Year of publication: |
2012
|
---|---|
Authors: | Chan, Kara ; Ng, Yu Leung |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 7, p. 521-531
|
Subject: | Jugendliche | Youth | Mädchen | Girls | Soziale Rolle | Social role | Geschlecht | Gender | Marktsegmentierung | Market segmentation | Hongkong | Hong Kong |
-
Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara, (2011)
-
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara, (2012)
-
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara, (2013)
- More ...
-
Chan, Kara, (2016)
-
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung, (2014)
-
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung, (2015)
- More ...