Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Year of publication: |
February 2016
|
---|---|
Authors: | Millán, Angel ; Fanjul, María Luisa ; Moital, Miguel |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 2, p. 82-93
|
Subject: | Geschäftsreisen | Business travel | Führungskräfte | Managers | KMU | SME | Marktsegmentierung | Market segmentation | Emotion | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes | Spanien | Spain |
-
The effects of traveling for business on customer satisfaction with hotel services
Radojevic, Tijana, (2018)
-
Antecedents of business travelers' satisfaction
Herjanto, Halimin, (2017)
-
Service responses to emotional states of business customers
Wang, Yi-chieh, (2013)
- More ...
-
Practice-based segmentation : taxonomy of C2C co-creation practice segments
Rihova, Ivana, (2019)
-
An exploration of the techniques, outputs and outcomes of circulation management at exhibitions
Töppig, Sabine Elisabeth, (2020)
-
A taxonomy of event participants based on risk and security perceptions
Carter, Hannah, (2018)
- More ...