Service branding through quality practices in public and private telecommunication organization
Year of publication: |
2015
|
---|---|
Authors: | Krishnan, Archana |
Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 79-102
|
Subject: | Dienstleistung | Services | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Telekommunikationssektor | Telecommunications industry | Indien | India |
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