Should all firms adapt websites to international audiences?
Year of publication: |
2014
|
---|---|
Authors: | Bartikowski, Boris ; Singh, Nitish |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 3, p. 246-252
|
Publisher: |
Elsevier |
Subject: | Website cultural congruity | Attitude toward the site | Trust in e-vendor | Brand equity | Purchasing risk | Consumer involvement |
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