Slippery concepts in context : relationship marketing and public services
Year of publication: |
2012
|
---|---|
Authors: | McGuire, Linda |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 14.2012, 4, p. 541-555
|
Subject: | Öffentlicher Auftrag | Public contract | Ausschreibung | Competitive tendering | Beziehungsmarketing | Relationship marketing | Experimentelle Ökonomik | Experimental economics |
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