Status und Kundenbindung
von Jens Zimmermann
| Year of publication: |
2013
|
|---|---|
| Authors: | Zimmermann, Jens |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Reputation | Theorie | Theory | Kundenbindung | Kundenmanagement | Sozialstatus |
freely available
| Extent: | Online-Ressource (XV, 283 S.) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Eichstätt-Ingolstadt, Univ., Diss., 2013 |
| Notes: | Druckausg.: XV, 283 S., [3] Bl. Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754091