Strategic brand management for B2B markets : a road map for organizational transformation
Sharad Sarin
| Year of publication: |
2016 ; Second edition
|
|---|---|
| Authors: | Sarin, Sharad |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Markenführung | Brand management | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 301 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-93-5150-551-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418397