Strategic retail management : text and international cases
Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Authors: | Zentes, Joachim ; Morschett, Dirk ; Schramm-Klein, Hanna |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Handelsmanagement | Retail management | Strategisches Management | Strategic management | Einzelhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 445 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. [403] - 440 |
| ISBN: | 3-8349-2536-5 ; 978-3-8349-2536-7 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349346