The community brand paradigm : a response to brand management's dilemma in the digital era
Sarah Quinton
| Year of publication: |
2013
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|---|---|
| Authors: | Quinton, Sarah |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 912-932
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| Subject: | brand management | paradigms | digital marketing | marketing strategy | Markenführung | Brand management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790967