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The concept and marketing implications of Hispanicness

Ricardo Villarreal and Robert A. Peterson
Year of Publication: 2009
Contributors: Villarreal, Ricardo; Peterson, Robert A.
Published in:
Journal of marketing theory and practice.- Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 4, p. 303-316
Language: English
Subjects: Hispano-Amerikaner | Persönlichkeitspsychologie | Nationalkultur | Konsumentenverhalten | Werbepsychologie | USA
Genres: Aufsatz in Zeitschriften
Article in journal
Type of Publication (narrower categories): Article
Title record from database: OLC-SSG Economic Sciences
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