The effect of e-commerce livestreaming services on customer loyalty : a test of the chain mediation model
Year of publication: |
2023
|
---|---|
Authors: | Hira Batool ; Huang, Shi-Zheng |
Published in: |
Journal of innovation and entrepreneurship : JIE. - Heidelberg : SpringerOpen, ISSN 2192-5372, ZDB-ID 2679760-4. - Vol. 12.2023, Art.-No. 41, p. 1-21
|
Subject: | Value co-creation | Customer engagement | Customer loyalty | E-commerce live service scene | SOR model | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation | Online-Handel | Online retailing | Kundenbindung | Customer retention |
-
Syah, Tantri Yanuar Rahmat, (2022)
-
Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen, (2017)
-
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar, (2016)
- More ...
-
Ye, XinMei, (2023)
-
Chen, Quan, (2020)
-
Chen, Kaui-Hwang, (2016)
- More ...