Cover Image

The impact of revenue management on hotel key account relationship development

Xuan Lorna Wang
Year of Publication: 2012
Authors: Wang, Xuan Lorna
Published in:
International journal of contemporary hospitality management.- Bradford : Emerald, ISSN 0959-6119, ZDB-ID 11614341. - Vol. 24.2012, 3, p. 358-380
Language: English
Subjects: Key-Account-Management | Key account management | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Hotellerie | Hotel industry | Großbritannien | United Kingdom
Genres: Fallstudie
Case study
Aufsatz in Zeitschriften
Article in journal
Type of Publication (narrower categories): Article
Title record from database: ECONIS - Online Catalogue of the ZBW
Availability:  Availability in libraries Availability in libraries More access options
More options (other): 
Description not available.
EconChat