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The impact of revenue management on hotel key account relationship development

Xuan Lorna Wang
Year of Publication: 2012
Authors: Wang, Xuan Lorna
Published in:
International journal of contemporary hospitality management.- Bradford : Emerald, ISSN 0959-6119, ZDB-ID 11614341. - Vol. 24.2012, 3, p. 358-380
Language: English
Subjects: Key-Account-Management | Key account management | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Hotellerie | Hotel industry | Großbritannien | United Kingdom
Type of Publication (narrower categories): Fallstudie
Case study
Aufsatz in Zeitschriften
Article in journal
Type of Publication: Article
Title record from database: ECONIS - Online Catalogue of the ZBW
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