The major dimensions of perceived risk
Scott M. Cunningham
| Year of publication: |
1967
|
|---|---|
| Authors: | Cunningham, Scott M. |
| Published in: |
Risk taking and information handling in consumer behavior. - Boston : Div.of Research, Graduate School of Business Administration Harvard Univ.. - 1967, p. 82-111
|
| Subject: | Risiko | Risk | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002044883