The Oxford handbook of pricing management
ed. by Özalp Özer and Robert Phillips
| Year of publication: |
2012 ; 1. ed., 1. impr.
|
|---|---|
| Other Persons: | Özer, Özalp (ed.) ; Phillips, Robert L. (contributor) ; Phillips, Robert L. (ed.) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Preismanagement | Pricing strategy | Theorie | Theory | USA | United States | Preispolitik | Preistheorie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
34 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIV, 952 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 35 Aufs. - Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 0-19-954317-8 ; 978-0-19-871481-1 ; 978-0-19-954317-5 ; 978-0-19-175056-4 |
| Classification: | Marketing ; Mikroökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550843