The role of Web site content on motive and attitude change for sport events
Year of publication: |
2009
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Authors: | Filo, Kevin ; Funk, Daniel C. ; Hornby, Glen |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 23.2009, 1, p. 21-40
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Subject: | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Website | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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