The strategic use of social media in the fashion industry
Year of publication: |
2014
|
---|---|
Authors: | Kontu, Hanna ; Vecchi, Alessandra |
Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 209-233
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Markenartikel | Brand | Mode | Fashion | Marketingmanagement | Marketing management |
-
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy, (2019)
-
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony, (2023)
-
Naeem, Muhammad, (2021)
- More ...
-
Nation branding, cultural identity and political polarization – an exploratory framework
Vecchi, Alessandra, (2020)
-
Colucci, Mariachiara, (2020)
-
Goldilocks and the cleaning companies: Collective coordination among contract cleaning companies
Collins, Gráinne, (2006)
- More ...