The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
Year of publication: |
2013
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Authors: | García, Marta Rey ; González, Luis Ignacio Álvarez ; Acebrón, Laurentino Bello |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 10.2013, 2, p. 87-102
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Subject: | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Bewertung | Evaluation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Mitarbeiterbindung | Employee retention |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-012-0085-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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