The Wealth Effects Associated with a Celebrity Endorser: The Michael Jordan Phenomenon
| Year of publication: |
1997
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|---|---|
| Authors: | Knowles Mathur, Lynette ; Mathur, Ike ; Rangan, Nanda |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 3, p. 67-73
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