Trust as the key to loyalty in business to consumer exchanges : trust building measures in the banking industry
Tara Ebert
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Ebert, Tara |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Bank | Vertrauen | Business-to-Consumer |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 198 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2009 |
| ISBN: | 978-3-8349-1622-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004944982