Unilever and its brands since the 1950s : competitive threats and strategic responses
Year of publication: |
2012
|
---|---|
Authors: | Miskell, Peter |
Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 29-50
|
Subject: | Unilever PLC <London> | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Internationaler Wettbewerb | International competition | Unternehmensgeschichte | Business history | Konsumgüterindustrie | Consumer goods industry | 1950- |
-
Miskell, Peter, (2013)
-
Miskell, Peter, (2010)
-
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S., (2009)
- More ...
-
Miskell, Peter, (2005)
-
Acquisitions and firm growth: Creating Unilever's ice cream and tea business
Jones, Geoffrey, (2007)
-
Miskell, Peter, (2009)
- More ...