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I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context

Sweta Chaturvedi Thota and Abhijit Biswas
Year of Publication: 2009
Authors: Thota, Sweta Chaturvedi; Biswas, Abhijit
Published in:
Journal of advertising : official publication of the American Academy of Advertising.- Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 38.2009, 1, p. 123-136
Physical Description: graph. Darst.
Language: English
Subjects: Werbung | Advertising | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour
Genres: Aufsatz in Zeitschriften
Article in journal
Type of Publication: Article
Title record from database: ECONIS - Online Catalogue of the ZBW
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Physical Description: graph. Darst.