Extent:
XV, 282 S.
Ill., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature
Language: English
Thesis:
Dissertation, Otto-Friedrich-Universität Bamberg, 2015
Notes:
Literaturverz. S. 241 - 282
ISBN: 978-3-00-047224-4
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011297713