Whither the click? : how online advertising works
Year of publication: |
2009
|
---|---|
Authors: | Fulgoni, Gian M. ; Mörn, Marie Pauline |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 134-142
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
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