Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Year of publication: |
2012
|
---|---|
Authors: | Karniol, Rachel ; Stuemler-Cohen, Tamara ; Lahav-Gur, Yael |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 11, p. 897-906
|
Subject: | Spielwaren | Toys | Mädchen | Girls | Soziale Rolle | Social role | Konsumentenverhalten | Consumer behaviour | Israel |
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