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isPartOf:"International Journal of Financial Services Management"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Markenimage"
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International Journal of Financial Services Management
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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1
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
2
The effect of CBBE constructs on overall brand equity and purchase intention : a cross-sectional study of organised retail consumers in India
Diwan, Upasana
;
Gupta, S. L.
;
Chaturvedi, D. D.
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013475396
Saved in:
3
Private labels and national brands : the case of India
Puri, Sandeep
;
Qamar, Anam
;
Goyal, Shalki
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10012505879
Saved in:
4
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
5
Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
3
,
pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
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