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accessRights:"restricted"
subject:"small and medium-sized enterprises"
~isPartOf:"Journal of world business : JWB"
~person:"Kusi, Samuel Yaw"
~subject:"International market entry"
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small and medium-sized enterprises
International market entry
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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