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type:"article"
~isPartOf:"The journal of business & industrial marketing"
~person:"Clarke, Ann Højbjerg"
~person:"Di Benedetto, C. Anthony"
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Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
2
The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin
;
Zacca, Robert
;
Husain, Zafar
;
Di …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
Saved in:
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