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accessRights:"restricted"
type:"article"
~person:"Dimitratos, Pavlos"
~person:"Ferreira, João J. M."
~subject:"Brand management"
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Brand management
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Dimitratos, Pavlos
Ferreira, João J. M.
Odoom, Raphael
5
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Journal of global marketing
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Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
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ECONIS (ZBW)
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SMEs internationalisation process : from success to insolvency, from rebirth to re-internationalisation
Martins, Rui Centeno
;
Farinha, Luís M. Carmo
; …
- In:
Management research : the journal of the Iberoamerican …
21
(
2023
)
4
,
pp. 419-439
Persistent link: https://www.econbiz.de/10014431057
Saved in:
2
Brand management as an internationalization strategy for SME : a multiple case study
Couto, Maria
;
Ferreira, João J. M.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011779448
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