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accessRights:"restricted"
type_genre:"Amtsdruckschrift"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
India
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Ahuja, Yukti
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Menezes, Kim Anne
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International journal of business and globalisation : IJBG
International journal of Indian culture and business management : IJICBM
8
Global business review
7
Journal of global marketing
5
The journal of brand management : an international journal
5
International journal of business and emerging markets : IJBEM
4
Young consumers : insight and ideas for responsible marketers
4
Asia-Pacific journal of management research and innovation
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International journal of Indian culture and business management
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International journal of business excellence
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International journal of electronic marketing and retailing : IJEMR
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Journal of strategic marketing
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Vision : the journal of business perspective
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IIMB management review
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International journal of emerging markets
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International journal of management concepts and philosophy : IJMCP
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International journal of retail and distribution management
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Journal of Indian business research
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Journal of consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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The journal of product & brand management
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The marketing review
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African journal of business and economic research : AJBER
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation : APJMRI
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Australasian marketing journal
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Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
2
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
3
Private labels and national brands : the case of India
Puri, Sandeep
;
Qamar, Anam
;
Goyal, Shalki
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10012505879
Saved in:
4
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
5
Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
3
,
pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
Saved in:
6
Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
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