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accessRights:"restricted"
type_genre:"Aufsatz im Buch"
~language:"eng"
~person:"Gadgil, Maya"
~source:"econis"
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Consumer behaviour
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Gadgil, Maya
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Developing successful global strategies for marketing luxury brands
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ECONIS (ZBW)
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There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Pedrazzi, Camilla
;
Duma, Fabio
;
Gadgil, Maya
- In:
Developing successful global strategies for marketing …
,
(pp. 230-260)
.
2021
Persistent link: https://www.econbiz.de/10012521743
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