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type_genre:"Fallstudie"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
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Services marketing cases in emerging markets : an asian perspective
Indian case studies in business management
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Strategic marketing cases in emerging markets
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India studies in business and economics
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Global business and organizational excellence : a review of research & best practices
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Indian women as entrepreneurs : an exploration of self identity
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Corporate social responsibility in India : cases and developments after the legal mandate
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Lead market India : key elements and corporate perspectives for frugal innovations
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Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
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2
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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3
Indian armed forces disaster management services in Kashmir floods 2014 : "Operation Megh Rahat" : a case of transformative service
Dey, Dipanjan Kumar
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 149-157)
.
2017
Persistent link: https://www.econbiz.de/10011537936
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4
Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
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