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accessRights:"restricted"
~person:"Chawla, Deepak"
~person:"Sahu, Tarak Nath"
~subject:"Market segmentation"
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Market segmentation
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Innovation adoption
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Chawla, Deepak
Sahu, Tarak Nath
Bolar, Kartikeya
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Mallya, Jyothi
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Parsad, Chandan
2
Payini, Valsaraj
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Prashar, Sanjeev
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Vijay, T. Sai
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Agrawal, Shalu
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Bhanot, Sandeep
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Dutta, Goutam
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Gadenne, Lucie
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Harish, S. P.
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Harvinder Singh
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Joshi, Himanshu
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Kamath, Vasanth
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Kaur, Manpreet
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Mahajan, Aseem
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Mitra, Krishnendranath
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Nandi, Tushar K.
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Neelavar Kelkar, Vageesh
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Pandey, Shweta
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Ranganathan, Sampath Kumar
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Rathelot, Roland
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Robert Thomas, Daniel
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International journal of Indian culture and business management : IJICBM
1
International journal of bank marketing
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Journal of internet commerce
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Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
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2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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