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accessRights:"restricted"
~person:"Cooper, Robert G."
~subject:"New product development"
~type:"article"
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Cooper, Robert G.
Brem, Alexander
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Liu, Yang
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Bouncken, Ricarda B.
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Griffith, David A.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Research technology management : RTM
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AI and new product development
Cooper, Robert G.
;
McCausland, Tammy
- In:
Research-technology management
67
(
2024
)
1
,
pp. 70-75
Persistent link: https://www.econbiz.de/10014514584
Saved in:
2
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
3
Agile-stage-gate for manufacturers : changing the way new products are developed
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Research technology management : RTM
61
(
2018
)
2
,
pp. 17-26
Persistent link: https://www.econbiz.de/10011820373
Saved in:
4
Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
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