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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Consumer Behaviour"
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Persönlichkeitspsychologie
Consumer behaviour
580
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Markenimage
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Warlop, Luk
3
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Puntoni, Stefano
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
103
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
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Journal of marketing communications
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Marketing theory
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
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That's wrong... but it's good! : how moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct
Friederich, Felix
;
Matute, Jorge
;
Palau i Saumell, Ramon
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1494-1528
Persistent link: https://www.econbiz.de/10013466542
Saved in:
2
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
3
Alternative consumer practices for a sustainable identity : the perspective of organic food consumption
Fernandes, Emília
;
Saraiva, Artur
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 279-308
Persistent link: https://www.econbiz.de/10013206544
Saved in:
4
Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Rome, Alexandra
;
Tillotson, Jack S.
;
Maurice, Florian
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 605-632
Persistent link: https://www.econbiz.de/10013206725
Saved in:
5
Are we a growing a green generation? : exploring young people's pro-environmental orientation over time
Grønhøj, Alice
;
Hubert, Marco
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 844-865
Persistent link: https://www.econbiz.de/10013362109
Saved in:
6
Men's consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Petrylaite, Edita
;
Hart, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 266-293
Persistent link: https://www.econbiz.de/10012515247
Saved in:
7
Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie
;
Mikolon, Sven
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
Saved in:
8
"You're not perfect, but you're still my favourite." : brand affective congruence as a new determinant of self-brand congruence
Wijnands, Floortje
;
Gill, Tripat
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1076-1103
Persistent link: https://www.econbiz.de/10012395425
Saved in:
9
I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Ferguson, Nakeisha S.
;
Sanders Jones, Janine L.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1285-1307
Persistent link: https://www.econbiz.de/10012395547
Saved in:
10
Exploring the fruitful darkness of liminality : informal caring for elderly family members and the impact on the self
Dean, Dianne
;
Trees, Rachel
;
Shabbir, Haseeb
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1615-1634
Persistent link: https://www.econbiz.de/10012424263
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