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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
10
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10
Behavioral economics
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Marketing
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
Legends in consumer behavior
32
Premier reference source
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of business research : JBR
19
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Journal of consumer behaviour : an international research review
10
International journal of consumer studies
9
Psychology & marketing
9
SAGE library in marketing
9
Legends in marketing
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Journal of marketing management : MM
7
Bericht der GfK-Tagung : vom ...
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Marketing and consumer psychology series
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Research in consumer behavior
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Routledge interpretive marketing research
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Sage benchmarks in social research methods
5
The journal of brand management : an international journal
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Acta Universitatis Lodziensis / Folia oeconomica
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Beiträge zur Verbraucherforschung
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Critical explorations
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Edward Elgar E-Book Archive
4
International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Kritische Verbraucherforschung
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PhD series / Copenhagen Business School
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Research essentials
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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International journal of internet marketing and advertising : IJIMA
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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2
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
Special issue on marketing in emerging markets
Burgess, Steven M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009732724
Saved in:
4
Special issue: Consumer identities
Warlop, Luk
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009684928
Saved in:
5
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
6
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
7
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
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8
Special issue on consumer behavior and the environment
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
2
,
pp. 97-179
Persistent link: https://www.econbiz.de/10001163887
Saved in:
9
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
10
Special issue on brand equity
In:
International journal of research in marketing : IJRM ; …
10
(
1993
)
1
,
pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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