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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Pelsmacker, Patrick de"
~subject:"Persönlichkeitspsychologie"
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Pelsmacker, Patrick de
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of market research : JMRS ; the journal of the Market Research Society
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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