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isPartOf:"CESifo working papers"
~isPartOf:"Issues in accounting education"
~isPartOf:"Journal of marketing for higher education"
~subject:"Markenführung"
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Markenführung
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higher education
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Ali-Choudhury, Rehnuma
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Bennett, Roger
1
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Butt, Muhammad Mohsin
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1
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Fan, Xiucheng
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CESifo working papers
Issues in accounting education
Journal of marketing for higher education
Journal of business research : JBR
7
Journal of nonprofit & public sector marketing
3
Services marketing quarterly
3
The journal of brand management : an international journal
3
Corporate reputation review : an international journal
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International journal of sports marketing & sponsorship
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Journal of Asian finance, economics and business : JAFEB
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Journal of marketing education : JME
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Journal of travel and tourism marketing
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Management : journal of contemporary management issues
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Arts and the market
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Atlantic review of economics : AROE
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Australasian marketing journal
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Business horizons
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Cogent business & management
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Competition in higher education branding and marketing : national and global perspectives
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Corporate reputation review
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European research studies
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Future Business Journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Innovations and challenges in human resource management for HR4.0
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International journal of Indian culture and business management
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International journal of applied management science
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International journal of business innovation and research : IJBIR
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International journal of enterprise network management
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International journal of internet marketing and advertising : IJIMA
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International journal of public sector management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International journal of sustainable economies management : an official publication of the Information Resources Management Association
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International review on public and non-profit marketing
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International studies of management and organization
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Journal of Islamic marketing
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Journal of corporate responsibility and leadership : JCR&L
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Journal of education for business
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ECONIS (ZBW)
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1
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
2
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
3
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
4
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
5
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
6
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
7
Does diversity hurt students' feeling of oneness? : a study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on di...
Yao, Qingjiang
;
Martin, Mary Clare
;
Yang, Hsin-Yen
; …
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012179314
Saved in:
8
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
Saved in:
9
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
10
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
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