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isPartOf:"China and India : economic performance and business strategies of firms in the mid-1990s"
subject:"Foreign investment"
~isPartOf:"International journal of emerging markets"
~person:"Jain, Varsha"
~subject:"Advertising"
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China and India : economic performance and business strategies of firms in the mid-1990s
International journal of emerging markets
Journal of business research : JBR
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Middle East journal of management : MEJM
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Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
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