//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Online-Marketing
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
Retail trade
53
Brand
51
Internet
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Innovation
44
Marketingmanagement
44
more ...
less ...
Online availability
All
Undetermined
282
Type of publication
All
Article
331
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
332
Aufsatz in Zeitschrift
332
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
332
Author
All
Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
2
Bianchi, Constanza
2
Bijmolt, Tammo H. A.
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
2
more ...
less ...
Published in...
All
DM : das private Wirtschaftsmagazin
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
186
SpringerLink / Bücher
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of marketing communications
119
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
International journal of advertising : the review of marketing communications
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Springer eBook Collection
91
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of promotion management : innovations in planning and applied research
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
74
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
Business horizons
65
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
61
Journal of management information systems : JMIS
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of promotion management : JPM
55
Psychology & marketing
55
The journal of product & brand management
55
Journal of marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of marketing management : MM
51
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
50
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
Marketing intelligence & planning
46
International journal of business information systems : IJBIS
45
more ...
less ...
Source
All
ECONIS (ZBW)
332
Showing
1
-
10
of
332
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
Impact of advertising on users' perceptions regarding the
Internet
of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
10
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->