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isPartOf:"Discussion papers"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Tormala, Zakary L."
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Discussion papers
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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When blemishing leads to blossoming : the positive effect of negative information
Ein-Gar, Danit
;
Shiv, Baba
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 846-859
Persistent link: https://www.econbiz.de/10009501090
Saved in:
2
Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965
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